Wild’s FINANCIAL ACCOUNTING incorporates a real-world emphasis that focuses on both corporations and noncorporations (particularly on smaller, entrepreneurial businesses). This is the only textbook in the financial accounting market that focuses on the innovation and excitement of entrepreneurs and small businesses. Nearly all financial accounting texts focus exclusively on big corporations, which isn’t in step with many students’ career paths or goals. Nor is it in step with the realities of today’s business world. FINANCIAL ACCOUNTING also includes numerous pedagogical elements that motivate students and help them learn to make business decisions. The pedagogical elements extend into a “Decision Center,” which emphasizes using accounting information in business decision making. The text focuses early on business and technology, offering students and faculty a modern, dynamic, and relevant presentation of accounting. There is also extensive coverage of real-world, corporate financial statements throughout the text.
About the Author
John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.
